Posted December 13th, 2024 | By Rob Clayton, Senior Vice President, Retail North America, Nutrien Ag Solutions

Rob Clayton, the SVP for the Nutrien Ag Solutions Retail business in North America, shares his thoughts as 2024 ends, and what we’re looking ahead to in 2025. 

As 2024 comes to a close, I wanted to share some thoughts about how the year went, as well as what we’re focused on as we head into 2025. First, safety was and continues to be our number one priority. We all have a responsibility to ensure ourselves, our loved ones and our co-workers remain safe and healthy. We will continue to keep safety at the forefront of everything we do.

Next, I want to highlight Nutrien Financial. This business unit develops and administers credit programs that Nutrien Ag Solutions branches can offer their customers to purchase crop inputs. These financing opportunities deepen customer relationships, increase share of wallet and generate efficiencies for Nutrien and its growers. I’m proud that this year, the team did a great job of getting our interest rate to a more sustainable level – and we’ll continue to prioritize this into 2025.

We also had a good year with plant nutrition, especially with 2024 being the second year of TERRAMAR on the market. Looking into 2025, we’ll have a focus on growing Loveland Products with every Nutrien Ag Solutions division and branch supporting this effort. Additionally, we’ll also work to grow our seed business, increase our asset efficiency and ensure we are gaining adequate remuneration for our extensive range of application equipment. We have amazing products and solutions to offer our growers, and the goal for our teams will be to educate and promote these offerings with an overall strategy of making sure Nutrien is the partner of choice for our grower customers.

Overall, we had a good year at Nutrien Ag Solutions and I’m looking forward to all we can accomplish in 2025. As we head into the busy holiday season, I hope you all get an opportunity to spend time with family and friends and rejuvenate for 2025.

Wishing everyone a safe and happy holiday.

Hope to see you in the field sometime soon.